“I was inspired by the enlightening lecture that Ernst-Jan van Batenburg gave during a Business Model Innovation course at Rotterdam School of Management (Erasmus University). It was the best lecture of the course. It showed me how to use the Business Model Canvas to move beyond the picture of the current status of the company, and turn it into a dynamic strategy tool”
FlyWheel Business has delivered a guest lecture on using Systematic Inventive Thinking (SIT) for Business Model Innovation at Rotterdam School of Management. The fast-paced lecture took the students from the academic origins of the method and its principles, through examples of its application in product innovation, to cases of innovative business models into business model innovation.