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10 Tips to successfully generate innovative ideas

Innovation starts with having good ideas and ideally a lot of them. Organizations cannot just sit around and wait for a stroke of luck to happen. They need to actively, continuously and systematically generate ideas to fill their innovation pipeline. Getting started is actually much easier than you’d think. Here are 10 tips to start building your pipeline of innovative ideas today. #1 – Take time - People schedule time for things that they find important: for meetings, for having dinner with friends or for their favorite hobbies. Strangely enough, they hardly ever free up time for thinking. Schedule thinking time [...]

The 2nd of 5 Dominant Patterns in Innovation – Task Unification

Defy the Voice of the Customer, the traditional cornerstone of Marketing and Innovation, and consider the power of the Voice of the Product instead. In Systematic Inventive Thinking (SIT) we turn traditional customer-centric thinking upside down and we focus on the existing product. We center our thinking around the existing situation and systematically manipulate it to generate new ideas. Only after we have found an idea, we look for potential customer demand. With a possible solution in hand, we research patterns of customer behavior, tension points or unmet needs. We start with a solution and then identify the problem. When we [...]

The 1st of 5 Dominant Patterns in Innovation – Subtraction

Up to 70% of successful innovations can be explained by a mere five fundamental underlying patterns. Scientific research has led to identifying these five patterns and the development of an ideation method called Systematic Inventive Thinking, or SIT. The method has proven to be very valuable to companies around the world and many new products, services and business models have been generated by its users. In this series of articles we will explain each of the five patterns illustrated with many examples and we will discuss the underlying principles of the method. Applied systematically, the approach will help you generate [...]

The 5 dominant patterns in Innovation

What does the majority of successful innovations have in common? Desirability, uniqueness, functionality? Perhaps. But did you know that these innovations are based on just five distinctive underlying patterns? That’s correct, only a handful of patterns accounts for the largest chunk of innovations that have achieved success in the marketplace. Does that mean that creative ideas and innovations are predictable? To a certain extent they are. So, if systematic patterns can be found in up to 70% of successful innovations, why not actively apply those very patterns in the process of idea generation for innovation? That would make perfect sense. [...]

Creativity Consulting & Systematic Inventive Thinking

Fragment of interview on Creativity and Innovation Consulting with Rotterdam School of Management/Erasmus University (www.rsm.nl) as part of the Innovatio

Clay Christensen on the recent debate surrounding his theory of disruptive innovation.

Harvard Business Review Editor-in-Chief Adi Ignatius sat down with renowned author and professor Clayton Christensen this week, in a live webinar event t