predictable success

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The 5 dominant patterns in Innovation

What does the majority of successful innovations have in common? Desirability, uniqueness, functionality? Perhaps. But did you know that these innovations are based on just five distinctive underlying patterns? That’s correct, only a handful of patterns accounts for the largest chunk of innovations that have achieved success in the marketplace.

Does that mean that creative ideas and innovations are predictable? To a certain extent they are.

So, if systematic patterns can be found in up to 70% of successful innovations, why not actively apply those very patterns in the process of idea generation for innovation? That would make perfect sense. Not only does this generate a lot of new and creative ideas, it also implies that the new ideas for products, services or business models that we come up with, ultimately will have a higher likelihood of successful market introduction.

Ground-breaking academic research has led to identifying these five patterns and the development of an ideation method called Systematic Inventive Thinking, or SIT. The method has proven to be very valuable to companies around the world and many new products, services and business models have been generated by its users.

The method is intuitive and counter-intuitive at the same time, it’s easy to use and it generates great results if applied systematically and rigorously. Even on a Monday morning at 8 am. Imagine how that could impact your organization!

In the upcoming articles we will explain each of the five patterns illustrated with many examples and we will discuss the underlying principles of the method. To give you a taste of what’s ahead, here are the five patterns and some real-life examples to help bring them alive.



Check out this example of the Subtraction pattern here




Check out this example of the Division pattern here




Check out this example of the Multiplication pattern here


Task Unification

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Check out this example of the Task Unification pattern here


Attribute Dependency


Check out this example of the Attribute Dependency pattern here

FlyWheel Business is expert on Systematic Inventive Thinking (SIT). Interested to […]

By |October 10th, 2016|2016, Blog|0 Comments

Creativity Consulting & Systematic Inventive Thinking

Fragment of interview on Creativity and Innovation Consulting with Rotterdam School of Management/Erasmus University ( as part of the Innovatio

By |September 29th, 2016|2016, video|0 Comments

Start building an Innovation Pipeline

In a Sales process, a new customer develops through the different stages of a Sales pipeline. It generally moves from the so-called suspect stage into a more promising prospect stage and it finally becomes your new customer. It’s a controlled process with predictive value. The same pipeline principle can be applied to creativity and innovation.

Let’s have a look at the development from an idea into a product. The Innovation Pipeline gets filled with all creative ideas that the organization generates. Some of these ideas turn out to have less potential than others. The most promising ideas are selected and move on to a new stage where they are developed into concepts. Some of the concepts may not meet commercial, financial or other important requirements. These concepts don’t move on and they are shelved. Finally, the concepts that are likely to create the most value for the organization are being introduced in the market.

Introducing an Innovation Pipeline is of great benefit to an organization to control, predict and measure the innovation process.



Having an Innovation Pipeline in place allows an organization to actively manage the process and it offers the company an integral overview of the entire innovation cycle. We never know whether new market introductions will indeed become successful, but the number and type of ideas in the different stages of the Innovation Pipeline allow an organization to predict the creation of value for the business. The further an idea develops in the pipeline, the higher the probability of market introduction. As the potential value for each concept has been estimated, a company can start making forecasts.

As the Innovation Pipeline is a controlled process, it allows the organization to measure its success. The company can introduce KPI’s and thus keep track of performance, giving the company a steering mechanism. The company can use this to take specific actions in order to improve the performance of the process.

This pipeline principle is a very helpful starting point to think about your own innovation process. Where do the ideas that flow into the pipeline come from? How does our company organize ideation? Do we generate enough ideas? Based on what criteria do we select ideas for further concept development? How do we allocate our resources and budgets? Etc, etc.

Let the Innovation Pipeline help you improve your business and generate more value!


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By |March 24th, 2016|2016, Blog|0 Comments