What does the majority of successful innovations have in common? Desirability, uniqueness, functionality? Perhaps. But did you know that these innovations are based on just five distinctive underlying patterns? That’s correct, only a handful of patterns accounts for the largest chunk of innovations that have achieved success in the marketplace.
Does that mean that creative ideas and innovations are predictable? To a certain extent they are.
So, if systematic patterns can be found in up to 70% of successful innovations, why not actively apply those very patterns in the process of idea generation for innovation? That would make perfect sense. Not only does this generate a lot of new and creative ideas, it also implies that the new ideas for products, services or business models that we come up with, ultimately will have a higher likelihood of successful market introduction.
Ground-breaking academic research has led to identifying these five patterns and the development of an ideation method called Systematic Inventive Thinking, or SIT. The method has proven to be very valuable to companies around the world and many new products, services and business models have been generated by its users.
The method is intuitive and counter-intuitive at the same time, it’s easy to use and it generates great results if applied systematically and rigorously. Even on a Monday morning at 8 am. Imagine how that could impact your organization!
In the upcoming articles we will explain each of the five patterns illustrated with many examples and we will discuss the underlying principles of the method. To give you a taste of what’s ahead, here are the five patterns and some real-life examples to help bring them alive.
Check out this example of the Subtraction pattern here
Check out this example of the Division pattern here
Check out this example of the Multiplication pattern here
Check out this example of the Task Unification pattern here
Check out this example of the Attribute Dependency pattern here
FlyWheel Business is expert on Systematic Inventive Thinking (SIT). Interested to learn more? Ask us your question or contact us for SIT workshops near you.
© Ernst-Jan van Batenburg, FlyWheel Business
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